Pep the Habanero

Before there was a Fired Up Fam, there was Pep, our bold, sweet, and unapologetically fiery frontman. He’s the face of Strawberry Habanero Jelly, the jelly that started it all, and trust us, he wouldn’t have it any other way.

Pep’s got personality for days. He’s equal parts charm and heat, with a flair for the dramatic and a taste for the spotlight. He’s the kind of guy who walks into a room and owns it, not because he’s trying, but because it just happens when you're built different.

His favorite recipe? Cream cheese topped with a generous pour of Strawberry Habanero Jelly. It’s a classic. It’s easy. And it puts him front and center—right where he likes it. Whether it’s a backyard hang, a holiday spread, or just a Tuesday night snack, Pep knows that one bite is all it takes to turn someone into a fan for life.

You’ll find him wherever there’s energy, flavor, and a chance to shine. And while the rest of the crew might bring their own twist, everyone knows Pep sets the tone.