Meet The Characters
These are Characters Behind The Magic
Discover the characters that bring our brand to life
Pep the Habanero
Pep’s all strawberry on the outside, habanero on the inside—confident, loud, and always bringing the heat. He’s the flavor that started it all, and he’s not afraid to turn up the heat.
Cindy the Cinnful Peach
Cindy doesn’t do subtle. With bold peach, spicy habanero, and a hint of cinnamon, she’s the flavor that turns heads and keeps you coming back for more. She’s fiery, fierce, and knows how to keep things interesting. Are you a little bit spicy?
Patti the Sweet Strawberry
Patti’s all about balance—familiar comfort with just enough adventure to keep things interesting. She’s the quiet confidence at the table, blending strawberry, vanilla, and rhubarb into something truly unforgettable. Are you the calm in the chaos?
Coming Soon
Meet the Real Characters behind the Magic
Discover who really brings our brand to life
Smitty
From backwoods grilling to fine-tuned flavor strategy, Smitty brings the big ideas, the bold calls, and a dash of chaos. He’s the firestarter who turned jam into a calling—and made it spicy on purpose.
Krista
Krista is the glue that holds Fired Up together. She brings strategy, heart, and a steady hand to every step of the journey. Whether it’s problem-solving, planning, or just knowing when to breathe, she’s the quiet force behind the flame. Are you the steady hand that keeps things rolling?
Family & Friends
Behind every jar is a crew of friends and family—taste testers, idea sharers, late-night pep talkers, and big-hearted believers. These are the people who’ve fueled Fired Up from the very beginning. Are you one of them?