Smitty

Smitty is the spark that lit Fired Up Jellies & Jams. What started as a passion for bold flavors quickly grew into a mission: to take something as familiar as jelly and reimagine it as the centerpiece of every gathering. To him, a jar isn’t just a condiment on the shelf — it’s a reason for people to come together, share stories, and build memories around food that feels alive.

If you’ve seen him at a tasting or behind the grill, you know he brings the same energy as the flavors he creates. He loves introducing people to Pep, Cindy, and Patti, but he also knows how to turn a quick sample into a full-blown conversation about what fires people up in their own lives. That’s because Smitty believes you don’t just sell jelly — you light sparks that connect people. (His fun fact? He’s dead serious about that. He’ll tell you straight that his real job isn’t jars — it’s making sure nobody leaves the table without a smile.)

From Fired Up Brats on game day to experimenting with recipes in the kitchen, Smitty’s always chasing new ways to mix sweet with heat and tradition with adventure. He’s proud that the mascots carry a piece of his personality — bold, boisterous, adventurous — but at the end of the day, he’s happiest when someone takes a bite, pauses, and says, “Wow.” That’s the fire he’s been chasing since day one.